About me

Hi I'm Russell,

I am an AI Content Strategist and Information Architect at Wix.com, where I act as the Knowledge Base team’s "AI Authority." I specialize in bridging the gap between complex engineering logic and user-centric documentation. Recognized in performance reviews as a "strategic anchor" and "quiet leader," I have a proven track record of scaling documentation systems for millions of users.

Currently, I am architecting the future of content at Wix through Agentic Workflows. I use an engineer’s mindset to organize chaotic systems and an artist’s creativity to design the logic-based frameworks—mapped in Figma—that allow AI agents to intake, process, and draft documentation at scale. Whether it’s leading company-wide AI literacy workshops or experimenting with Vibe Coding, my goal is to transform traditional content teams into AI-augmented powerhouses.

My background is rooted in technical depth. I’ve led documentation strategy for high-stakes projects like the CMS revamp and the integration of acquired startups (Base44), utilizing Git-based workflows, Markdown, and Mintlify. I have a knack for taking the most intricate technical concepts and simplifying them without losing their substance.

Before moving into AI strategy and architecture, I managed high-volume support teams and mastered the art of de-escalating complex technical scenarios. That "front-line" experience still drives my philosophy today: every system I build is anchored in what is most beneficial for the human at the other end of the screen.

I lead these global initiatives from my home office in San Jose, California. When I’m not architecting agentic flows or figuring out new software, I’m inspired by my garden views and motivated by my family to continue building what’s next.

Let's talk about how I can help architect your business’s content future.

Writing Samples

Check out examples of articles I've written for Wix below. I'm happy to share more examples upon request.

Comprehensive Guides

Simple Steps

Conceptual Overviews

Resume

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RUSSELL E. ANDERSON

AI Content Strategist & Architect | Senior Knowledge Base Editor

San Jose, CA | (925) 413-7070 | russiswithus@gmail.com | russiswithus.com | LinkedIn

PROFESSIONAL SUMMARY

Strategic AI Content Leader and Senior Editor with over a decade of experience in SaaS documentation. Recognized in performance reviews as a 'quiet leader' and technical anchor with a proven track record of scaling documentation systems for millions of users. I bridge the gap between technical engineering and user-centric content through prompt engineering, logic-based flowcharts, and process automation. Currently spearheading the transition to agentic workflows within Wix's global Knowledge Base.

TECHNICAL SKILLS

AI & Automation: Agentic Workflow Design, Prompt Engineering, Vibe Coding, Chatbot Orchestration.
Technical: Markdown, Git-based Documentation Workflows, Mintlify, Architectural Diagrams (Figma), CMS Architecture.
Leadership: AI Literacy Mentorship, Team Transition Management, Cross-functional Strategy.

EXPERIENCE

Wix.com | San Francisco / Remote

AI Content Strategy Lead & Senior KB Editor | January 2023 – Present

Designing Agentic Workflows: Architecting a high-priority system to automate the documentation lifecycle. Created diagrams in Figma for an end-to-end system integrating AI agents for intake, drafting, and context-mapping.
Driving Team AI Adoption: Serving as the Wix Knowledge Base "AI Authority"; designing and leading ongoing workshops to help the global writing team integrate AI tools and Vibe Coding principles into their workflows.
Internal AI Tooling: Built and managed custom internal chatbots and prompt templates tailored to Wix’s specific style guides, brand voice, and technical writing nuances.
Technical Documentation (Base44): Managed content strategy for a newly acquired startup; utilized Markdown and Git-based workflows to maintain technical accuracy during a critical transition.

Senior Knowledge Base Editor | February 2021 – December 2022

Editorial Standards: Directed peer reviews to maintain a consistent global voice across a vast ecosystem of SaaS products.
AI Optimization: Partnered with product teams to ensure documentation structure was optimized for AI ingestion and chatbot discovery.
Project Leadership: Led the documentation strategy for complex beta products, coordinating multiple stakeholders to deliver technical sets under tight deadlines.

Senior Knowledge Base Writer | July 2018 – February 2021

Support Contact Strategy: Managed content and logic-based flowcharts for Wix’s primary Support Contact Page, directing user journeys for millions of global customers.
Scale & Growth: Exclusively scaled the Wix Answers help desk software documentation from 100 to 500+ articles, facilitating major product launches and user expansion.
Technical Guides: Authored high-impact guides for complex topics including DNS, mailboxes, and account security.

Support Team Lead / Billing Specialist | January 2014 – July 2018

Team Leadership: Managed a high-volume, results-driven call center team of 5–10 agents.
Training & Coaching: Developed internal training frameworks and curriculum to improve troubleshooting accuracy and customer satisfaction (CSAT) scores.

EDUCATION

Recording Connection Audio Institute | San Francisco, CA
Audio Engineering Certificate (Bachelor’s Equivalent)

California State University, Chico | Chico, CA
Bachelor of Arts in Art Studio (Emphasis in Computer Art); Minor in Anthropology Post-Baccalaureate Study: Single Subject Teaching Credential Program

Russell Anderson