Russell Anderson
AI Content Strategy Lead & Senior KB Editor
About me
Hi I'm Russell,
I’m an AI Content Strategist and Information Architect at Wix.com, where I serve as the Knowledge Base team’s AI lead. My work sits at the intersection of technical systems and human-centered documentation, helping turn complex product logic into clear, scalable content for millions of people.
Right now, I’m helping shape the future of content at Wix through agentic workflows. I design the frameworks and logic that let AI agents intake, process, and draft documentation at scale. I also lead AI literacy workshops and experiment with new tools and workflows that help content teams work smarter and move faster.
My background is deeply technical. I’ve led documentation strategy for major initiatives like the CMS revamp and the Base44 acquisition integration, using Git-based workflows, Markdown, and Mintlify. I have a knack for simplifying complex ideas without losing the substance behind them.
Leadership has been a constant throughout my career. Today, that means mentoring writers, driving AI adoption across a global Writers Guild, and stepping in as acting manager during key transitions. Earlier at Wix, I spent 4 years managing a support team of 5 to 10 agents, where I built training and coaching programs from the ground up. That front-line experience still shapes how I work: every system I build starts with what’s most helpful for the human on the other side of the screen.
I’m based in San Jose, California, where I lead these global initiatives from my home office. When I’m not building agentic flows or exploring new software, I’m usually enjoying the view from my garden and spending time with my family.
Portfolio
View portfolio projects I've worked on over the years and click for details.
Writing Samples
Check out examples of articles I've written for Wix below. I'm happy to share more examples upon request.
RUSSELL E. ANDERSON
AI Content Strategist & Architect | Senior Knowledge Base Editor
San Jose, CA | (925) 413-7070 | russiswithus@gmail.com | russiswithus.com | LinkedIn
PROFESSIONAL SUMMARY
Strategic AI Content Leader and Senior Editor with over a decade of experience in SaaS documentation. Consistently recognized as a quiet leader and team anchor with a proven track record of scaling documentation systems for millions of users. I bridge the gap between technical engineering and user-centric content through prompt engineering, logic-based flowcharts, and process automation. Currently spearheading the transition to agentic workflows within Wix's global Knowledge Base.
TECHNICAL SKILLS
-
AI & Automation: Agentic Workflow Design, Prompt Engineering, Vibe Coding, Chatbot Orchestration.
-
Technical: Markdown, Git-based Documentation Workflows, Mintlify, Architectural Diagrams (Figma), CMS Architecture.
-
Leadership: AI Literacy Mentorship, Team Transition Management, Cross-functional Strategy.
EXPERIENCE
Wix.com | San Francisco / Remote
AI Content Strategy Lead & Senior KB Editor | January 2023 – Present
-
Designing Agentic Workflows: Architecting a high-priority system to automate the documentation lifecycle. Created diagrams in Figma for an end-to-end system integrating AI agents for intake, drafting, and context-mapping.
-
Driving Team AI Adoption: Serving as the Wix Knowledge Base "AI Authority"; designing and leading ongoing workshops to help the global writing team integrate AI tools and Vibe Coding principles into their workflows.
-
Internal AI Tooling: Built and managed custom internal chatbots and prompt templates tailored to Wix’s specific style guides, brand voice, and technical writing nuances.
-
Technical Documentation (Base44): Managed content strategy for a newly acquired startup; utilized Markdown and Git-based workflows to maintain technical accuracy during a critical transition.
Senior Knowledge Base Editor | February 2021 – December 2022
-
Editorial Standards: Directed peer reviews to maintain a consistent global voice across a vast ecosystem of SaaS products.
-
AI Optimization: Partnered with product teams to ensure documentation structure was optimized for AI ingestion and chatbot discovery.
-
Project Leadership: Led the documentation strategy for complex beta products, coordinating multiple stakeholders to deliver technical sets under tight deadlines.
Senior Knowledge Base Writer | July 2018 – February 2021
-
Support Contact Strategy: Managed content and logic-based flowcharts for Wix’s primary Support Contact Page, directing user journeys for millions of global customers.
-
Scale & Growth: Exclusively scaled the Wix Answers help desk software documentation from 100 to 500+ articles, facilitating major product launches and user expansion.
-
Technical Guides: Authored high-impact guides for complex topics including DNS, mailboxes, and account security.
Support Team Lead / Billing Specialist | January 2014 – July 2018
-
Team Leadership: Managed a high-volume, results-driven call center team of 5–10 agents.
-
Training & Coaching: Developed internal training frameworks and curriculum to improve troubleshooting accuracy and customer satisfaction (CSAT) scores.
EDUCATION
Recording Connection Audio Institute | San Francisco, CA
Audio Engineering Certificate (Bachelor’s Equivalent)
California State University, Chico | Chico, CA
Bachelor of Arts in Art Studio (Emphasis in Computer Art); Minor in Anthropology Post-Baccalaureate Study: Single Subject Teaching Credential Program